Privacy Policy
Last Updated: 2026
This Privacy Policy explains how smardenbell.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website and use our services.
Please read this Privacy Policy carefully. By accessing or using smardenbell.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, postal address, telephone number, and any other information you voluntarily provide through contact forms or account registration.
- Technical Data: IP address, browser type, operating system, referring URL, and pages visited on our site.
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies.
- Usage Data: Information about how you interact with our site, including links clicked, time spent on pages, and affiliate tracking data.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services.
- To track affiliate commissions and performance through third-party casino and betting operators.
- To conduct analytics and understand user behaviour to optimise site content and user experience.
- To communicate with you regarding updates, promotional offers, and inquiries.
- To comply with legal obligations and enforce our Terms and Conditions.
- To detect and prevent fraudulent activity and security threats.
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for the site to function properly.
- Analytics Cookies: Help us understand how visitors use our site.
- Affiliate Tracking Cookies: Used to track affiliate referrals and commission purposes.
- Marketing Cookies: Used to deliver targeted advertisements and promotional content.
Cookie Opt-Out: You can control cookies through your browser settings and disable them at any time. Please note that disabling certain cookies may affect the functionality of our site. For more information about cookies, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to non-Gamstop casinos, betting operators, and other affiliate partners. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any third-party site before providing personal information or engaging in any transactions.
When you click on affiliate links to partner casinos or betting sites, you are leaving our site, and any data you provide to those operators is governed by their respective privacy policies, not ours.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data, subject to legal exceptions.
- Right to Restrict Processing: You may request restriction of how your data is used.
- Right to Data Portability: You may request your data in a structured, machine-readable format.
- Right to Object: You may object to processing of your data for marketing or profiling purposes.
US Visitors: Under the California Consumer Privacy Act (CCPA) and similar state laws, you may have rights to know, delete, and opt-out of the sale of personal information.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Contact Information: Retained for up to 3 years after last interaction.
- Affiliate Tracking Data: Retained in accordance with affiliate programme terms and applicable law.
- Analytics Data: Retained for up to 2 years in aggregated form.
- Cookies: Retained as per individual cookie expiration settings (typically 30 days to 2 years).
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
Website: smardenbell.co.uk
Jurisdiction: United Kingdom
We will respond to your inquiry within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Please note: This site promotes non-Gamstop betting operators. Gambling can be addictive. If you require gambling support, please visit GambleAware.co.uk or contact the National Problem Gambling Clinic.